The Minas Gerais –  Vale Memorial was elected Best New Attraction by Brazil Guide Prize 2012.

The Minas Gerais – Vale Memorial concept, in Belo Horizonte, presents the state’s history using multimedia and interactive resources. The building opened in november 2010 and was restored according to Gringo Cardia’s project. The Memorial’s technology director is Russ Rive – CEO and CTO of SuperUber – responsible for the research and technology strategy that made possible the Museum’s original interactions. The Memorial is part of the Liberdade Square Cultural Circuit, project that counts with 10 different cultural centers and offers knowledge, art, science and entertainment to people. Two examples of museums in the Circuit are the Mines and Metal Museum and the TIM UFMG Knowledge Center, both having SuperUber’s works. The interactive project of the Memorial has a sophisticated technology set up for a large museum, with over 30 rooms. The innovative interfaces are specially made for the text, videos, animations and sounds of the Museum. The project also includes some interfaces where people can access content through iPhone, iPod touch and iPad. Here are a few featured installations:

Modernism Room – a large projected multitouch table, about modernism in Minas Gerais, Brazil and the world.

Rock art room – electronic sensors and interactive animations show the ancient rock art drawings in movement.

Minas Gerais Farm room – projection mapping with images made by Minas Gerais artist Humberto Mauro, projected onto typical objects from a farm.