Nike Store Projection Mapping
Projection mapping _ Brazil, São Paulo
Projection mapping specially created for the new NIKE Store at Oscar Freire Street, São Paulo. It explores audio and video to create movements on the volume of the staircase. The installation adds a digital layer to the interior of the store, and the content transforms the staircase in a live area, with special animations, creating movement and synchronization amongst the shapes. Part of the animations are synchronized with the music in the store, acting as an original equalizer with various shapes. The system uses 5 synchronized projectors to fill all the surfaces of the staircase with light and movement.
Client: Nike
Release date: Oct 09
Tags: animation, concept store, featured, frontpage, mapping, Nike, projection, São Paulo, set design


