Set Design for Kenzo at Paris Fashion Week
Video set design
SuperUber, in collaboration with Kenzo Digital, directed the technology and architecture of Kenzo’s Spring 2013 collection at the trendy Paris Fashion Week. Projected patterns and abstractions animated a central volume from which models emerged. At the end of the show, the models appeared inside the volume revealing the walls of their ‘dressing room’ to be translucent screens disguised by the lighting effects. The project was done in collaboration with the director Kenzo Digital and the production company Founding Fathers; the same team SuperUber worked with on the Beyonce United Nations project.