SuperUber’s New Headquarters Opening
Multimedia and interactive exhibition
One of the first to believe in the exciting future of the Rio de Janeiro’s port area, SuperUber channels the cultural and artistic potential of Gamboa neighborhood to launch a pioneering project: a space that unites gallery, artists residency and production, housed in a 13000 sq ft building, divided into four floors.
The occupation of industrial buildings with galleries and artists’ studios is a recurring movement in various parts of the world, and has the potential of transforming an entire area into a cultural environment. The new port area makes us rethink our connections with the city. Rio de Janeiro has very few cultural spaces dedicated to art and technology. Gallery 78, SuperLab program and SuperUber are a meeting point for new media artists.
The building was renovated to house Gallery 78 on the ground floor, the program SuperLab for new media art experiments on the 1st floor and SuperUber’s production on the 2nd and 3rd floors. The design incorporates original features of the old industrial building. The architecture creates interesting spaces to house different art installations.
Pixel Park was Gallery 78’s inaugural exhibition, showcased SuperUber’s main innovative installations, pieces that have travelled throughout Brazil and the world, like Super Pong, Octocloud, Generative Shadows, Light Cubes, Digital Graffiti, as well as some that had never been shown before like Digital Creature and Traces. The opening event included an audio-visual projection mapping on the facade, with original soundtrack created by Lucas Marcier, and the Aeolian Ride, an urban performance created by the american artist Jessica Findley, which brings the urban context with its bike lanes, gardens, and the Porto Maravilha construction into Gallery 78.